Advisor · Designer · Operator
Ryan Hawkes
I help the best in health, fitness & wellness build it and tell the story of what they built.
Subscribe free — the weekly read for the people building this industry.
I help the best in health, fitness & wellness build it and tell the story of what they built.
Subscribe free — the weekly read for the people building this industry.
For the founders, operators, developers, investors, and physicians building serious health, fitness, and wellness — the people whose decisions a facility, a brand, or a business gets built around.
I didn't study this industry from the outside — I built inside it. Twenty-two years, starting on the floor at twenty. I've designed the spaces, chosen the equipment, hired the front desk, run the meetings, built the brands — and built and sold my own company from nothing.
That's the difference. When I walk a project, I see it the way an operator sees it — concept, layout, equipment, experience, and the business that has to run inside it — not the way a vendor or an agency does.
Today I'm the named, faced voice that operators, developers, investors, and physicians pay attention to. Two things sit under all of it: I understand what the best in this industry are building, and I can tell that story at the highest level.
Most people in this industry do one or the other. I do both — I understand what the best are building, and I produce the story of it at the highest level.
That pairing is the whole offering.
It often starts before a line is drawn. “We're thinking about adding longevity.” “What equipment should go in this space?” “Should we add yoga, or racket sports?”
That's the call I get — the concept and advisory stage, where the decisions that make or break a facility actually get made. From there: concept, layout, equipment and procurement, recovery and longevity, and the full experience — for high-end clubs, developments, hospitality, and private residences.
This is just as important as building the business — if not more.
You can build something remarkable and it still fails if no one feels it. A full production resource centre built to tell brands' stories at the highest level — origin-story films, on-location features, podcast, and social. How your business is understood in its market is why it earns trust and equity.
Storytelling is the most under-leveraged asset most brands have, and it's the part I've spent years getting excellent at: storytelling that shapes what people think, what they feel, and what they do about it.
The fastest way to understand what I do is to watch it. Two origin-story films, produced start to finish:
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Keynotes and industry stages, rooms of 250–300+. The same operator-side clarity that runs through everything else — delivered live, to the people building the next decade of this industry.
Book Ryan for a keynote, panel, or board — info@ryanhawkes.comThe interpretation happens in real time on Instagram — where the industry actually watches.
Follow @realryanhawkes on InstagramOne conversation, and you'll know exactly what this could be for what you're building.